Institute of Sales Management (ISM)

The Institute of Sales Management (ISM), established in 1911 and based in the UK, is a professional body dedicated to raising the standards, ethics, and professionalism of sales. Recognised by the UK government regulator Ofqual, ISM offers qualifications in sales and sales management that are relevant across different sectors and levels of experience — from entry-level sales support to senior sales director roles. Its programmes are designed to combine both soft skills and practical sales techniques, and are delivered via flexible learning options including workshops, blended learning, and self-study. ISM Education also functions as an awarding organisation, with the mission of promoting professionalism and integrity in sales globally.