Course Methodology

This course relies on individual and group exercises aimed at helping participants learn all key characteristics of corporate communication. Participants also use a number of case studies and presentations, followed by discussions.

Course Objectives

By the end of the course, participants will be able to:

Explain the various elements of corporate communication

Apply different techniques and tools to implement an effective corporate communication program

Identify and utilize specialist areas in corporate communication

Employ corporate communication in new organizational developments

Adapt to various avenues of communication within the organization

Target Audience

Personnel who seek an in-depth knowledge of corporate communication as well as managers, supervisors, and officers experienced in communication and public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR, and branding, will also benefit from this course.

Target Competencies

Planning, organizing, and leading

Written communication

Public speaking

Media handling

Building rapport

Controlling and evaluating