Methodology

The course involves a variety of case studies and exercises to develop the skills needed to become a successful business development professional. Group presentations and self-assessment tools are also available for the same purpose.

Course Objectives

By the end of the course, participants will be able to:

Define the main functions and best practices in Business Development (BD)

Recognize the importance of business planning to match the ever-changing market and customer requirements

Use negotiation skills to produce clear sales and marketing differentiators to neutralize competition

Build and lead a high-performing business development team to seize business opportunities effectively

Write winning proposals to leverage business growth and optimize sales results

Target Audience

The course is ideal for sales reps, sales supervisors and managers, and account managers who would like to develop themselves professionally by seizing business opportunities and using them to improve personal management and showcase skills. The course also targets commercial professionals aspiring to consider every potential client as a challenge that will help their performance and careers.

Target Competencies

Account qualification

Customer relationship management

Sales negotiation

Business planning

Lead generation

Writing business proposals

Team building

Leadership best practices