Methodology

The course is crafted with a dynamic, engaging methodology combining theoretical knowledge and practical application. The course caters to various learning styles and preferences, ensuring a comprehensive and immersive educational experience such as interactive lectures, hands-on workshops, case studies, and practical assignments.

Course Objectives

By the end of the course, participants will be able to:

Gain a foundational understanding of business development, encompassing key concepts and setting objectives that foster organizational growth.

Master the art of sales, from fundamental principles and effective presentations to closing deals.

Develop marketing tactics to generate more leads and top up the sales funnel.

Acquire skills in leading and influencing to maintain an effective and motivated business development team.

Foster strategic innovation and product development to create long-term value.

Target Audience

Whether you're a budding product manager, business development/sales executive, marketing professional, or an entrepreneur looking to enhance your company’s customer relations and revenues this course offers practical insights, case studies, and hands-on exercises to help you build a strong foundation in these critical areas.

Target Competencies

Strategic planning

Quantitative account analysis

Selling skills

Product development

Marketing tactics

Leadership and influencing

Product innovation