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Overview
Course Outline
Schedule & Fees
Methodology
This course will provide participants with activities concerning the knowledge, skills, and competencies required to develop and execute fundamental revenue management processes in their organizations. Also, participants will learn how to integrate multiple data sources and analyze them to improve business performance through price optimization, demand forecasting, availability control, and inventory allocation.
Course Objectives
By the end of the course, participants will be able to:
Gain insight into revenue management principles.
Apply different forecasting methods to drive future demand.
Develop the right pricing strategy and relevant measures.
Optimize the use of existing inventory through proper allocation and capacity control.
Discuss the key trends in revenue management for different businesses.
Target Audience
This course is designed for marketing and sales department heads and managers (business professionals, business owners, entrepreneurs starting a business, and any professional with business experience wishing to update their skills and learn new revenue management and pricing techniques.
Target Competencies
Forecasting
Inventory management
Analytical thinking
Financial decision making
Strategic insight
Pricing strategies
Negotiation skills
Communication skills
Statistical analysis
Economic savviness
Margin analysis
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