Effective Public Relations

Methodology

Interactive Lectures:

To explain the fundamental and modern concepts of public relations

Linking theories to real-world applications

Real Case Studies:

Analyzing successful or failed public relations situations

Extracting lessons learned from different institutional experiences

Practical Workshops:

Planning effective public relations campaigns

Writing media messages and drafting press releases

Group Activities:

Role plays simulating press conferences or media interviews

Engaging with crisis scenarios and managing communication effectively

Feedback and Evaluation:

Assessing participants’ performance in practical exercises

Providing constructive feedback to enhance skills

Course Objectives

By the end of the course, participants will be able to:

Analyze and evaluate the latest concepts and strategies in public relations across different environments and situations.

Assess various public relations methods and approaches suitable for the environments in which institutions generally operate.

Practice essential public relations skills related to verbal and written communication, editing, production, and presentation techniques.

Learn about the key events and media skills in public relations.

Actively engage in presenting and delivering to an audience.

Utilize their public relations skills as a promotional tool.

Target Audience

All professionals working in the field of public relations and those related to it, as well as sector heads, general managers, and directors of various departments in companies and government entities.

Target Competencies

Protocol

Organization

Media

Positive Relations