Methodology

The course is designed to be interactive and participatory, and includes various learning tools to enable the participants to function effectively and efficiently. The course is built on the following learning pillars: presentations and facilitation by the trainer, group exercises, roundtable discussions, video clips, case studies and debriefing.

Course Objectives

By the end of the course, participants will be able to:

Analyze and assess the latest Public Relations concepts and strategies in a variety of contexts

Appraise certain Public Relations techniques and approaches appropriately in order to link them to the working environment

Demonstrate key Public Relations skills relating to verbal and written communication as well as editorial, layout and production techniques

Apply the main media skills in Public Relations

Prepare, present and deliver effective oral messages in public

Use their Public Relations skills as promotional tools

Target Audience

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this course.

Target Competencies

Verbal and non-verbal communication

Presentation skills

Influencing

Time management

Evaluating

Decision making