عربي
عربي
Passionately developing careers since 2000.
عربي
عربي
Why Attend
Effective public relations necessitates comprehensive, advanced planning. A well-structured PR plan forms the foundation of any successful professional campaign. Research indicates that over 50% of new ventures do not survive their first year, frequently due to inadequate PR planning and resource allocation. Our course offers comprehensive solutions for professionals who find PR plan development or implementation challenging. Participants will engage in a structured, interactive learning environment to provide a strategic framework for PR excellence. The curriculum delivers theoretical knowledge and practical applications essential for creating and executing high-impact PR campaigns that achieve measurable objectives. This professional development opportunity equips participants with the analytical tools and strategic methodologies required for contemporary public relations success
Overview
Course Outline
Schedule & Fees
Methodology
The course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently in a multilateral environment. It is built on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and solutions.
Course Objectives
By the end of the course, participants will be able to:
Explain PR concepts and differentiate between PR and advertising
Create and implement a PR plan
Develop a general strategy for PR campaigns
Manage a crisis using PR
Explain the importance of organizational and corporate image
Measure PR effectiveness
Target Audience
PR officers and all other key personnel involved in creating and enhancing a positive image for their organization.
Target Competencies
Planning and organizing
Leading and directing
Analyzing and evaluating
Inspiring and building rapport
Communication skills
Leadership skills
Larimar will help you find what you are looking for
