Methodology

This training course is based primarily on a participatory and interactive approach. It incorporates structured discussions, group work, brainstorming sessions, case studies, role-playing, and suitable training games used to break the ice and energize participants in support of the course objectives. The training approach is distinguished by the use of modern methods, combining lectures, case studies, practical examples, group discussions, and full opportunities for participants to engage, share challenges, and exchange experiences to help find optimal solutions.

Course Objectives

By the end of the course, participants will be able to:

Organize your presentations

Use powerful verbal and nonverbal communication by learning proper body language and optimal use of your vocal abilities

Speak confidently and leave a credible and impactful impression

Organize information in an interactive and logical manner

Confront your fear of public speaking and overcome obstacles to public speaking

Target Audience

Official spokespersons in the public and private sectors

Leaders of organizations dealing with the media

Managers and senior officials in public relations, media, and communications in the public and private sectors who deal with the media

Candidates for these positions in the public and private sectors

All those interested in and willing to develop their personal skills in this field

Target Competencies

Preparing qualified spokespersons

Regulating and improving the organization's media performance

Immediately correcting false news about the organization

Promptly responding to rumors surrounding the organization

Raising trainees’ motivation levels

Enhancing the organization’s effectiveness and professional image as a final outcome