Methodology

The course is based on analytical reviews of real-world cases where institutions suffered major reputational damage. It includes simulation exercises to handle media pressure campaigns, interactive workshops for drafting official statements, and hands-on training in press conference management and public response under duress.

Course Objectives

By the end of the course, participants will be able to

Understand the dynamics of institutional reputation in modern crisis environments

Develop quick, balanced media interaction skills under public pressure

Enable leaders to turn media threats into opportunities to build public trust

Establish a comprehensive institutional system for reputation protection before, during, and after a crisis

Craft carefully worded messages that align with institutional values and public expectations

Lead strategic communication teams and manage media content during emergencies

Analyze media contexts and anticipate public and online reactions

Build a comprehensive institutional communication plan covering all crisis phases

Target Audience

Senior officials in ministries and sovereign entities

Official spokespersons and institutional media directors

Leaders involved in emergency and crisis response

Experts in public relations and governmental reputation management

Target Competencies

Strategic communication during crises

Official messaging and media engagement

Media trend monitoring and public sentiment analysis

Reputation planning across multi-channel platforms

Coordination between PR, communication teams, and senior management