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عربي

course

Leadership and Change Management in Corporate Communication- Advanced

Why Attend

This course is designed to provide participants with the knowledge and skills necessary to lead and manage corporate communication effectively. Change is an inevitable part of any business, and leaders play a critical role in navigating it successfully. This course provides a comprehensive understanding of change management principles, strategies and tools to enable participants to lead change initiatives with confidence. In this advanced course, you will learn how to analyze challenges and develop an effective strategy for managing change in your organization. Focusing on how to manage institutional changes and structural transformations, and enhancing adaptability, innovation and leadership during periods of change, the course provides participants with the skills and tools they need to lead change effectively, from setting a clear vision and strategy to engaging stakeholders and communicating effectively. The course covers topics such as assessing change readiness, building a strong change team, managing resistance, and measuring success.

Overview

Course Outline

Schedule & Fees

Objectives

The concept of administrative leadership

The importance of administrative leadership for institutions

Types and styles of administrative leadership

Characteristics of successful administrative leadership

Sources of a leader's influence

Factors affecting leader behavior

Understand the importance of change management and its impact on organizational success

Develop the leadership skills required to lead and manage change effectively

Assessing readiness for change in the organization and identifying obstacles and challenges that impede change

Building a strong change team that can implement the initiative effectively

Learn different change management models and frameworks

Providing a guide on how to implement strategic plans for institutional communication

Providing working templates that can be used within corporate communication work

Equipping managers with tools that enable them to formulate effective strategic communication in the organization

Raising the efficiency of institutional communication for managers and leaders

Methodology

Leading and managing change relies on analyzing real life business change situations and initiatives. Participants will get the opportunity to apply knowledge and techniques acquired and discussed throughout the course. They will listen to leading experts on change, synthesize their valuable insight, and use all their newly acquired skills to develop and present projects on change and change management. Change readiness assessments, team exercises, individual exercises, and case studies will be used throughout the course all of which are part of a well-designed framework that attendees can apply immediately as a best practice when dealing with change in their work environment.

Target Audience

Change managers, business process improvement specialists, change management team members, coordinators of reorganization and mergers, implementers of organizational change, and all business professionals interested in learning how to deal and manage change on organizational and personal levels.

Target Competencies

Assessing change intensity

Planning for change

Communicating change

Implementing change plans

Managing conflicts

Emotional intelligence

Evaluating cost associated with change

Leading and managing teams

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