Soft Power

Methodology

Interactive, participatory training

Analysis of real-world studies and cases

Workshops and practical exercises

Group discussions and brainstorming

Practical simulation of influence and communication skills

Continuous assessment and feedback

Course Objectives

By the end of the course, participants will be able

Understanding the concept of soft power and its various dimensions

Identifying tools and methods of indirect influence

Enhancing communication and persuasion skills and building relationships

Using media and culture to build a positive public image

Developing strategies for institutional and societal impact

Corporate reputation management and enhancing professional identity

Using soft power in leadership and effective communication

Target groups

Administrative and executive leadership

Public Relations and Media Officers

Marketing and Corporate Communications Staff

Those working in the diplomatic and cultural fields

Entrepreneurs and initiative owners

Trainers and official spokespeople

All those wishing to develop influence and communication skills

Targeted competencies

Influence and persuasion skills

Strategic Communication and Communication

Building a strong corporate image and identity

Managing professional and community relations

Strategic thinking in communication

Negotiation and diplomacy skills

Reputation and media influence management