Methodology

In addition to the classical concepts, “Core Marketing and Sales Skills for Business Professional” uses a wide array of self-assessments, templates, group exercises, and relevant videos to help participants acquire the right marketing and sales competencies, and apply them in a seamless and professional manner.

Course Objectives

By the end of the course, participants will be able to:

Define the scope of marketing and sales and understand their functions and fit in a business organization

Conduct an effective marketing audit to examine the micro and macro environments of the company in order to build a consistent marketing plan

Blend and synchronize online and offline campaigns thanks to a clear understanding of the functions and platforms of digital marketing

Master the selling process and develop sales opportunity plans to maximize sales revenues and profitability

Develop marketing and sales metrics to measure performance and ensure it is aligned with set objectives and desired results

Target Audience

The course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It addresses professionals wishing to understand and build first-time competencies in marketing and sales as well as current practitioners who would like to explore further skills in these disciplines.

Target Competencies

Marketing planning

Marketing audits

Digital marketing

The sales process/the buying and selling process

Sales opportunity planning

Upselling and cross-selling techniques