عربي
عربي
Passionately developing careers since 2000.
عربي
عربي
Why Attend
A marketing plan defines the essential marketing elements that guide the business toward achieving its objectives, outlining the processes that managers and employees must undertake. This training course covers several aspects of a marketing and promotion plan, including the 4 Ps marketing mix , evaluating marketing opportunities, market research and analysis, identifying target market segments, and developing a strategic marketing plan. Thus, this course covers all processes from the initial preparation and implementation of the marketing plan to evaluating the success of the organization's marketing efforts.
Overview
Course Outline
Schedule & Fees
Methodology
This course uses a variety of exercises and case studies aimed at developing the skills required to develop and monitor the implementation of a strategic marketing plan. The course also includes group presentations and discussions on different strategies for marketing plans .
Course Objectives
By the end of the course, participants will be able to
Exploring the fundamental concepts and scope of strategic marketing planning, including the various elements that constitute an effective marketing plan.
Mastering the marketing research process and developing analytical skills to assess the marketing position of the business while developing a clear marketing vision and mission.
Gain practical skills in implementing market segmentation and creating attractive value propositions tailored to segmented markets.
Analyzing different strategic marketing alternatives, setting SMART goals , and using tools such as the balanced scorecard and key performance indicators (KPIs) to enrich the strategic decision-making process.
Using the marketing mix model and developing effective marketing mix strategies to achieve organizational goals
Target groups
This training course is designed for company managers and marketing, production, and sales department heads keen to develop their skills in all aspects of marketing. It is also aimed at marketing researchers, planning managers, and all professionals responsible for marketing plans .
Targeted competencies
Macro and micro analysis
Defining the marketing mix
Setting SMART goals
Developing Blue Ocean Strategies
Conducting market research
Developing marketing positioning strategies
Developing the marketing plan
Larimar will help you find what you are looking for
