عربي
عربي
Passionately developing careers since 2000.
عربي
عربي
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Why Attend
As the technological revolution emerges in the era of Industry, organizations find themselves under pressure to cut through the noise and elevate their marketing efforts using appropriate marketing tools that keep them ahead in a rapidly evolving digital landscape. Digital Marketing has become a significant source of generating leads, and hence, nearly all organizations are committing significant proportions of their overall marketing budgets to Digital Marketing. This essential course gives a 360 degree perspective on digital marketing and is suitable for anyone involved in the digital marketing realm. This interactive course draws upon both theoretical principles and practical experience, incorporating real-life case studies, tools, and methodologies. It aims to equip participants with the knowledge to effectively leverage digital marketing for their organizations' success.
Overview
Course Outline
Schedule & Fees
Methodology
This course utilizes presentations, group exercises, videos, hand-on exercises and practical workshops based on case studies and core principles.
Course Objectives
By the end of the course, participants will be able to:
Explain the concepts, strategies, and fundamentals of digital marketing
Create, analyze and implement the appropriate social media marketing strategy for their organization
Manage advertising campaigns on different social media channels
Set up and implement search campaigns on Google Ads
Design and implement email marketing campaigns
Target Audience
This course is ideal for anyone managing or contributing to the digital marketing function of their organization. This includes, but is not limited to, marketing managers, digital marketers, media and communication specialists, and business owners and entrepreneurs.
Target Competencies
Digital Marketing Channel Integration
Search Engine Optimization
Google Ads Platform
Content Creation
Digital Marketing Strategy
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