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عربي

عربي

course

Global Business Strategy

Why Attend

In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors already embracing global expansion. This course investigates the distinct challenges and opportunities that arise from conducting business across national boundaries and demonstrates how organizations can formulate effective strategies to excel in international markets. Participants will be introduced to topics such as the international business environment, market entry strategies, cross-cultural management, performance management in global businesses, and global strategies for emerging markets.

Overview

Course Outline

Schedule & Fees

Methodology

This course uses hands-on practical exercises to enable participants to develop essential skills for global business strategy. Participants will work in teams to build their strategies and engage in group discussions and interactive activities to facilitate knowledge-sharing and the exchange of best practices.

Course Objectives

By the end of the course, participants will be able to:

Analyze the global business environment and understand its impact on business strategy

Evaluate different international market entry strategies and assess their suitability for various industries and companies

Assess the various performance management tools that can be used in global businesses

Align an organization’s vision, mission, and values to the global business strategy

Identify factors influencing global business strategy in emerging markets and recognize the impact of future trends

Target Audience

Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level.

Target Competencies

Analyzing global markets

Assessing global markets entry strategies

Understanding cross-cultural challenges

Managing performance in global business

Implementing global business strategy in emerging markets

Identifying future trends in global business strategy

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