عربي
عربي
Passionately developing careers since 2000.
عربي
عربي
Why Attend
Reputation management is a modern practice that combines improving internal processes and quality communication using sound, realistic strategies that highlight and help form a positive impression of the institution or company, its services, and products. Poor communication diminishes the true role. Many institutions or companies offer quality performance, products, and services but do not know how to showcase them. They lack the ability to build strong communication bridges with customers, which helps create a competitive advantage achievable only through reputation management. Reputation management is not limited to creating a positive impression with external customers; it starts internally by building a close relationship with employees at all levels, fostering an environment that encourages creativity.
Overview
Course Outline
Schedule & Fees
Methodology
Interactive Lectures:
Explaining the basic concepts of reputation management in the digital environment
Discussing the importance of public perceptions and ways to influence them
Case Studies Analysis:
Reviewing real cases of institutions that succeeded or failed in maintaining their reputation on social media
Analyzing reasons for success or failure
Practical Workshops:
Designing an institutional reputation management plan across social media platforms
Preparing official message templates and responses for different situations
Digital Crisis Simulation:
Responding to negative comments or fictitious smear campaigns
Training on official replies and quick actions
Use of Digital Tools:
Hands-on training on monitoring and analysis tools like Mention, Brand24, Meta tools
Measuring reputation indicators and analyzing audience data
Course Objectives
By the end of the course, participants will be able to:
Understand the latest global best practices in supporting institutions' efforts in reputation management and develop what is known as "Reputation Intelligence"
Learn how to integrate the concept of reputation into the organization's operational processes
Gain a deeper understanding of both brand image and reputation, and the role each plays in forming and building a strategic relationship with the target audience
Clearly differentiate between image and reputation in terms of meaning, substance, building tools, and measurement methods
Learn how to build an organizationâs identity and culture, and how both impact its image and reputation
Accurately assess the current state of institutional reputation
Recognize the value of reputation, brand identity, and corporate image through integrated communication channels
Target Audience
Managers and supervisors in public relations
Key employees whose roles involve interaction and relationship-building within or outside the organization
Employees involved in branding, media, and corporate social responsibility
Employees seeking in-depth knowledge of corporate communication
Anyone who feels the need for this course and wishes to develop their skills and expertise
Target Competencies
Monitoring digital reputation and analyzing public perceptions
Crafting well-thought-out corporate messages that build trust
Professionally engaging with the public in sensitive situations
Responding to media crises promptly and professionally
Designing a digital communication plan to enhance reputation
Understanding platform algorithms and their impact on content reach
Utilizing analytical tools for precise communication decision-making
Larimar will help you find what you are looking for
