Methodology

The workshop is designed to be interactive and participatory, with the occasional use of various educational and training tools. The course also relies on real-life cases aimed at helping the participants translate the theory into application effectively and efficiently. The course is built on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world crises and policy choices that participants may confront.

Course Objectives

By the end of the course, participants will be able to:

Explain the stages and evolution of a crisis

List and implement the various principles of crisis communication

Devise crisis management processes aimed at mitigating potential crises in their organizations

Demonstrate the benefits of using the media in a crisis situation

Evaluate and prioritize the dimensions involved in crisis communication management

Analyze and interpret results achieved through crisis communication management

Target Audience

This course is targeted at team leaders, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis.

Target Competencies

Public speaking

Verbal and non verbal communication

Influencing audiences

Building rapport

Motivating subordinates

Organizing and leading projects