Dealing with Media Skills

Methodology

Interactive lectures: presenting basic concepts and media techniques

Practical workshops: simulating real interviews in front of cameras or journalists

Hands-on exercises: preparing media messages and official responses

Case study analysis: reviewing successes or failures of official spokespersons

Performance evaluation: recording participants and collectively reviewing their performance

Course Objectives

By the end of the course, participants will be able to:

Speak confidently and professionally in front of the media

Effectively manage press and TV interviews

Craft clear and impactful media messages

Handle difficult or provocative questions

Maintain a steady media stance during crises

Engage smartly with both traditional and digital media

Target Audience

Official spokespersons for institutions and government bodies

Public relations and media staff

Executive leaders and managers who appear in the media

Corporate communication officers

Crisis managers and internal/external communication personnel

Target Competencies

Media speaking skills and professional appearance

Skills for handling the media in sensitive situations

Strategic message building skills

Verbal and non-verbal communication skills

Control of body language and tone of voice

Ability to deliver information with confidence and clarity