Leading and Managing Public Relations Departments

Methodology

Interactive lectures explaining modern concepts in PR leadership

Practical workshops for designing PR campaigns and communication plans

Real case studies analyzing successful institutions or crisis management

Group and individual exercises to develop leadership and strategic communication skills

Open discussions to exchange experiences and challenges among participants

Practical simulations for managing real media situations (e.g., press conference or sudden crisis)

Course Objectives

By the end of the course, participants will be able to:

Understanding the strategic roles of the Public Relations department within the organization

Developing corporate communication plans aligned with the organization’s overall objectives

Managing PR teams efficiently and assigning roles and responsibilities effectively

Handling media crises and turning them into opportunities for positive communication

Building effective relationships with media outlets and internal and external stakeholders

Utilizing modern communication tools (digital media, press conferences, corporate content)

Evaluating PR campaign performance using effective measurement indicators

Enhancing the organization’s image and achieving tangible impact on public opinion

Target Audience

Public Relations Managers

Marketing Managers

Advertising and Promotion Managers

Media Directors

Public Relations Officers and Staff

Target Competencies

Planning

Organizing

Monitoring and Follow-up

Marketing

Communication