Public Relations and Corporate Reputation

Methodology

Interactive lectures: To introduce modern concepts of public relations and corporate reputation.

Real-life case studies: To analyze situations in which organizations have succeeded or failed in managing their reputation.

Group workshops: To design public relations plans related to reputation improvement.

Practical activities: To formulate corporate messages and deal with media challenges.

Reputation crisis simulations: To train participants in professional communication crisis management.

Using analytical tools: To measure the impact of public relations activities on reputation.

Course Objectives

By the end of the course, participants will be able to:

Understanding the concept of reputation management and the latest practices in the field

Understanding the concept of public relations management

Understanding the management of public relations events

Learning how to plan public relations strategies

Supporting institutional efforts in managing reputation

Measuring return on investment (ROI) in the field of reputation

Accurately identifying stakeholder perceptions of the institution's reputation

Ability to provide an accurate assessment of the institution’s current reputation

Ability to develop a Reputation Management System (RMS) for the organization

Target Audience:

Public Relations and Corporate Communication Managers

Media and External Communication Officers

Official Spokespersons of Organizations

Corporate Reputation and Crisis Management Officers

Marketing and Brand Managers

Targeted Competencies:

Understanding the link between corporate communication and reputation building

Developing and implementing impactful public relations strategies

Crafting communication messages that build public trust

Monitoring and analyzing public perception of the organization

Managing reputation during media crises

Enhancing the institutional image both internally and externally