Methodology

Interactive presentations to illustrate theoretical concepts and modern practices.

Real-life case studies to analyze situations from different work environments and link them to concepts of internal communication and public relations.

Group exercises aimed at enhancing participants' collaboration and critical thinking skills.

Role-playing to simulate internal communication situations and interactions with the media or stakeholders.

Roundtable discussions to share experiences, challenges, and practical solutions.

Analyzing corporate communication strategies and linking them to the organization's goals and culture.

This methodology is used to ensure that theoretical knowledge is transformed into practical skills that can be directly applied in the workplace.

Course Objectives

By the end of the course, participants will be able to:

Define concepts related to public relations in order to practice these activities in a scientific manner.

Using scientific methods and approaches in organizing public relations and the ability to develop its models and identifying the most important qualities required of those performing this position.

Define the importance of public opinion and its role in public relations.

Develop an effective program for public relations activities by identifying the foundations and methods of effective planning.

Follow professional standards for monitoring and evaluating public relations management, and use relevant measures and indicators efficiently and effectively.

Using scientific and practical standards for media skills to deal with the media.

Using behavioral skills to interact effectively, ensuring good relationships among employees within institutions.

Target Audience

Public Relations and Marketing Department Managers

Communication Officers within various departments and divisions within organizations

Media Officers in Contact with various departments within organizations

Target Competencies

Planning

Communication

Follow-up

Evaluation