Methodology

Interactive lectures:

Explaining the concepts of public relations and institutional crises

Discussing effective response strategies to media crises

Case study analysis:

Reviewing real-life crisis situations experienced by institutions

Analyzing the roles of public relations in containing damage

Practical workshops:

Preparing a communication crisis management plan

Writing official media messages and statements during a crisis

Live simulations and scenarios:

Dealing with a sudden crisis via media and social media platforms

Training on quick and appropriate action in a stressful environment

Reputation and response assessment tools:

Using public opinion analysis tools during and after a crisis

Measuring impact and improving the communication plan

Course objectives

By the end of the course, participants will be able to:

Understand the nature and types of institutional crises

Design and implement a media response plan for a crisis

Prepare effective and clear communication messages in emergency situations

Use traditional and digital media channels professionally in crisis management

Preserve institutional reputation and reduce communication damage

Evaluate the effectiveness of the response and improve future communication performance

Target Audiences

Public Relations and Corporate Communication Managers and Staff

Official Spokespersons for Institutions

Media and Reputation Management Officers

Crisis and Emergency Plan Managers

Communication Officers in Government and Private Sectors

Target Competencies

Crisis Communication Planning Skills

Ability to Deal with Media and the Public Under Pressure

Crafting Clear and Reassuring Messages in Critical Situations

Understanding Reputation Management and Media Transparency Strategies

Rapid Analysis and Making Effective Communication Decisions

Controlling Public Opinion and De-escalating Crisis