Methodology

Interactive lectures explaining concepts of digital media content

Practical exercises on writing different types of content

Workshops for designing integrated content campaigns

Analysis of real-life cases of influential media accounts

Simulations of digital crises and media response

Individual and group evaluations of media content performance

Course Objectives

By the end of the course, participants will be able to:

Produce attractive, impactful media content suitable for digital audiences

Build a media content plan based on clear objectives

Select the most appropriate media types (text, image, video, live broadcast) according to message and audience

Engage intelligently with followers to reflect a positive institutional image

Utilize content analysis tools and measure media impact

Support institutional media campaigns with consistent and professional content

Target Audience

Media, public relations, and corporate communication staff

Content managers in media and government institutions

Managers and coordinators of awareness and digital communication campaigns

Content creators and media influencers

Digital marketing professionals interested in media content

Target Competencies

Editorial planning of media content

Professional digital media writing

Producing audio-visual content consistent with institutional messages

Managing media engagement and public comments

Analyzing data and improving content performance

Understanding editorial policies and institutional guidelines in digital media