Social Media Management

Methodology

Interactive lectures to explain the fundamentals and applied techniques

Case study analysis of successful and failed digital campaigns

Practical exercises on content writing and publishing schedules

Group workshops to develop digital campaign strategies

Performance review of real social media platforms using analytics tools

Course Objectives

By the end of the course, participants will be able to:

Social Media Management & Optimization

Tips to increase engagement and followers on social channels

Best practices for managing social media accounts professionally

Social Media Management Tools (e.g., Hootsuite, Sprout Social, etc.)

Basics of Social Media Advertising

The importance of being present on social media platforms

The role of social media in building a brand identity

Ways social media can influence and grow your business

Recommended image sizes for each social media platform

The importance of auditing and evaluating social media accounts

How to work professionally as a social media specialist

Common mistakes to avoid when marketing on social media

Key strategies for success on social platforms

Essentials of social media marketing

How to create compelling and effective marketing content

How to plan, execute, and manage email marketing campaigns

Target Audience

Marketing, Public Relations, and Corporate Communication staff

Digital content managers and social media platform supervisors

Online customer service representatives

Entrepreneurs and startup project managers

Anyone responsible for managing institutional social media accounts

Targeted Competencies

Planning and managing institutional digital campaigns

Writing engaging content aligned with corporate identity

Professionally handling audience comments and inquiries

Managing digital crises and protecting brand reputation

Analyzing performance data using tools like Meta Business Suite and Google Analytics

Coordinating effectively with design and advertising teams