Methodology

This dynamic course offers a well-rounded education that blends both theoretical and hands-on learning experiences. It follows an interactive teaching approach, incorporating engaging elements such as lectures, real-life case studies, group discussions, and collaborative exercises.

Course Objectives

By the end of the course, participants will be able to:

Recognize the significance of efficient destination management strategies and the crucial role of cooperation between the private sector and the public sector

Utilize various techniques to evaluate destination competitiveness and performance comparison

Establish a favorable destination image through strategic branding and positioning

Formulate plans for sustainable management of destinations and attractions

Implement proven methods to increase visitor satisfaction and trust

Target Audience

Managers, supervisors, and destination administrators who are directly or indirectly involved in the tourism management sector.

Target Competencies

Understanding functions and key players in the tourism industry

Defining the extent of destination management

Evaluating destination competitiveness

Crafting a unique destination brand

Creating tourism offerings

Assuring visitor satisfaction and experience